Product Detail

Promo Projection

Tool Is Certified by Microsoft:

Problem Statement

Promo projection charts can be used to show how different promotional activities or marketing efforts lead to various outcomes, such as sales, customer engagement, or brand awareness. A promo projection chart is a type of flow diagram used to visualize the distribution and movement of quantities between different stages or categories.

Key Components:

  • Promo Projection Chart: Comprises of nodes and their links.
  • Node: Each node has a different label and values to differentiate each node.
  • Node Colour: Represents the type of node.
  • Links: Used to link nodes with specific properties.

Basic Features:

  • Visual Clarity: Clear visualization with easily identifiable data.
  • Size: Resizable and adapts dynamically to screen size.
  • Dynamic Data Handling: Manages large datasets with smooth performance and quick rendering.
  • Data Required: Sales Growth, brand awareness, unit sold, rate of interest, e-commerce, retails, modern trade, buy1 get1, bundle offer, free sample.
  • Tool Tip: Displays different properties for nodes and links.
  • Nodes: All nodes like Sales Growth, brand awareness, and more are visible.
  • Links: All edges connecting different groups of nodes are visible.
  • Image: Logo visibility.
  • Calculated Value: Each node’s value is visible inside the node.
  • Node Colour: Customizable via Power BI visualization.
  • Node Text Size: Adjustable from the Power BI visualization.
Conclusion

Premium Features:

  • Product Dropdown: Shows product groups, enabling specific product link visualization.
  • Offer Dropdown: Displays different offers for specific link visualization.
  • Time Filter Dropdown: Filters data by time range, such as weeks or other intervals.
  • Total Sale Value: Calculated value of total sales after offers.
  • Total Order Value: Calculated total order value.
  • Product Sold: Calculated value of products sold.
  • New Customer: Calculated new customer value based on offer awareness.
  • Legend Value: Product color and labels are visible as legends.
  • Dropdown Visibility: Option to hide or show dropdowns via Power BI visualization.

Use Cases:

  • Marketing Channel Performance: Understand contributions of channels like social media or TV ads to customer actions.
  • Customer Journey Mapping: Track customers from engagement to conversion, spotting drop-offs.
  • Promotional ROI Analysis: Link expenditures to generated revenue.
  • Campaign Effectiveness Comparison: Compare multiple campaigns for traffic or sales efficiency.
  • Segmentation Analysis: Highlight segment responses to promotions.
  • Budget Allocation Insights: Assess distribution and effectiveness of promotional budgets.

For more information visit our Microsoft app source link https://appsource.microsoft.com/en-gb/product/power-bi-visuals/officesolution1640276900203.promo_projection_by_office_solution?tab=Overview

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